Communication applied in sales

Communication is the key to success regardless of the domain and in sales, mostly. When we sell a product or some services and the buyer chooses to buy, all we do is sell “ourselves” or, in marketing words, our own brand.

What sells is our skills of getting into contact, listening and empathy.

What sells is our presence there, whether it is about carefully polished language, adequate gesture, synchronization or simply granting the client (and not the seller) the bulk of attention needed.

What sells is, last but not least, the trust we mirror.

« Communicate Well, Sell Well » teaches you how to listen so as to understand and not to answer. Sales is 1% about you as a seller. It actually is 99% about the client and its concerns. The rest of it is a learned job.