Indirect Client Relationship

Client communication is not exclusively the sales person’s responsibility. The client satisfaction is the result of a set of efforts made by all the departments involved in production, whether selling products or services. Responsibility before the client is hold both by the sales person and by the whole team working on delivering the final project.

Indirect Client Relationship is due to educate the non-sales teams on the client value by:

• Raising awareness of the client value for the company and, individually, for its employees;
• Understanding how important clients’ deadlines are and realizing the high significance of due time notification on possible inconveniences;
• Prioritizing tasks depending on the client’s needs and not on the technical structure of the job description;
• Becoming aware of the impact lack of internal communication may have upon client relationship.

On a highly competitive market, where the client’s feed-back plays a major role in making turnover, educating employees for the client’s best interest is turning into an ever more rigorous demand not only for the front stage employees, but also for the back stage ones.